To raise awareness around the issue of food insecurity in Australia, Sanitarium’s Good Start Breakfast Club onboarded Jules Sebastian as their ambassador.
“Jules’ compassion, empathy and genuine connection to the issue of food insecurity really helped us to connect with other parents and start a national conversation on an issue thousands of children face everyday.”
Jules was taken on a journey to unravel why 1 in 5 Aussie kids experience food insecurity for the Jules Sebastian Good Start Breakfast Club film and learned first hand about the compassionate work Sanitarium and their partners, Foodbank and Kickstart for Kids does across the country for local breakfast clubs.
The GSBC campaign also involved the Breakfast Series event, held Folonomo, a profit for purpose space in Sydney – a range of key media, influencers and stakeholders attended to explore and discuss what can be done to alleviate child food insecurity. Jules was joined on a panel by CEO of Foodbank Briana Casey, Founder of Kickstart for Kids, Ian Steel, Sanitarium Nutritionist, Trish Guy and facilitated by Angela Mollard from New Idea, to discuss their shared experiences and insights into the issue.